LEAGUE NEWS

MAR 18, 2014

How well do you know Canada’s largest ethnic consumer group?

Roy Singh

Meet “a marketer’s dream” – the South Asian community

Anyone in marketing should know that if a marketing plan doesn’t include Diwali sponsorship or a mobile coupon component targeted at South Asians, it is missing an opportunity.

The headline story is well known, since South Asians passed the Chinese as the largest visible minority in Canada almost 10 years ago and over the next five years their population is projected to grow 19% to reach 2.5 million people, according to Environics Analytics.

What is less appreciated, analysts will tell you, is that this group – which currently makes up almost 5% of the Canadian population – is becoming “a marketer’s dream,” says Rupen Seoni, vice-president and practice leader at Environics. “They are one of the fastest-growing, more affluent, educated and media-savvy groups.”

Some marketers still know very little about this vibrant consumer group, tending to lump them with other Asians or simply ignoring them altogether, Seoni offers. “But that would be a $46-billion mistake, for that’s the total estimated spending power of Canada’s South Asians.”

Marketing tested readers’ knowledge of this vibrant consumer market in its March 2014 issue. Here’s a peek for our online readers.

CONSUMER_INSITES_MULTI_NEW10

NOV 18, 2013

FORMER JUSTICE ROY MCMURTRY LEADS SUPPORT TO CPLT20′S SUCCESS

Roy Singh

Former Chief Justice of Ontario Roy McMurtry has thrown his support behind Roy Singh’s bid to bring world-class cricket to Toronto for next summer.

Singh, CEO and Chairman of CPLT20, recently met with McMurtry, now Chancellor of York University, to discuss his continuing efforts to stage a 48-game league next summer and a possible role he can play.
Canada’s top cricket talent will play on 10 teams boasted with international talent in Canada’s first-ever professional cricket league.

“Mr. McMurtry was very appreciative of my efforts and fully supports our efforts as we move forward to finalizing our stadium plans,” Singh said.

The former Attorney General of Ontario’s family has cricket roots from Trinidad dating back more than 50 years.
Singh explain his vision to McMurtry.

“He was very pleased with our progress,” Singh said. “He really hopes it becomes a reality and extends his support.”

Singh is currently working with the City of Toronto to stage the inaugural CPLT20 at Coronation Park. A second location in Mississauga is also being considered for next summer.

“Mr. McMurtry really liked the Coronation Park location,” Singh said

NOV 1, 2013

TORONTO CLOSE TO GETTING REGULATION-SIZE CRICKET PITCH

Roy Singh
Cricket fan Roy Singh’s dream of top-class cricket in Toronto moves closer with plans for Coronation Park pitch
Steve Russell / Toronto Star

Toronto is just steps away from having a regulation-size cricket pitch that could allow the city to play host to international matches — and there are already plans to put it to use next summer. The city is “critically short” on facilities, said Councillor Adam Vaughan, and after a year of discussion over potential locations he says Coronation Park seems like a good fit. A renovation at the park would see the existing three baseball pitches rejigged to accommodate the extra cricket pitch (without losing a baseball pitch) and it wouldn’t cost the city much Vaughan said since, “it’s a flat piece of grass.” The city isn’t looking to build any stadiums, he said, “but as long as we build the pitch in a way that can accommodate that . . . It will be able to turn into a stadium when needed to host the major events.” There’s already interest in putting the pitch to use.

Toronto businessman Roy Singh, who’s been lobbying Vaughan and the city for a proper pitch to house his still-in-the-works Canadian Premier League T20 for a year, isn’t wasting any time planning the first big event. Singh, who runs CINRO, a gold exploration company based in Toronto and is the founder and CEO of the CPLT20, has been in talks with players about having a weeks-long league debut in Toronto next summer.

The teams would mix Canadian athletes with several well-known international players and the CPL is in the process of privately raising $5 million for the cost of putting up stands — to seat between 25,000 and 35,000 people — and running the entire event. And as Singh’s dream gets closer to a reality, he’s happy it’s all coming together in Toronto. For a while, it didn’t look feasible so he focused his energy on trying to get space in Brampton and Mississauga.
“It’s about access,” he said, “but my focus is Toronto, I love Toronto and that’s why I’m so adamant about playing the games in Toronto.”

Although he still has to put the official proposal to the city, Singh said he isn’t worried. Timing the event with Caribana, the CNE and the summer holidays means the CPL will be yet another “stage built to showcase Toronto.” And for his part, Vaughan said he’s looking forward to seeing the pitch play host to a major cricket event — what would be the first of its kind in Canada. “As a cricket fan I’m over the moon excited, the opportunity to sit there with my son and watch some world-class cricket is now on the horizon,” he said, as well as, “the opportunity to play downtown instead of driving out to Scarborough, Etobicoke.”

By: Jane Gerster Staff Reporter, Published on Thu Oct 31 2013
www.thestar.com/sports/2013/10/31/toronto_close_to_getting_regulationsize_cricket_pitch.html


OCT 1, 2013

CANADIAN PREMIER LEAGUE INITIATES TALKS WITH CITY OF BRAMPTON

Mr. Roy Singh CEO and founder of the Canadian Premier League T20 cricket initiated talks with the Mayor of Brampton, Susan Fennell. Mr. Singh, a Toronto-based businessman and entrepreneur with Gold Exploration projects in South America, presented The Hon. Mayor his plans to build a permanent fixture for T20 cricket matches of an international level in the City of Brampton. The pro-active and vibrant Mayor Fennell, a sports lover, immediately established a good rapport with Mr. Singh and his plans to build a stadium of international standards for the ever popular sport of cricket.

The Mayor went on to state that “I have already inaugurated a top of the class football stadium last year in Brampton and this year have gone on to launch the best international facility for hockey for the pre qualifiers of the Pan Am hockey tournament which took place recently in our City of Brampton.” She talked excitedly about the plans already underway to build a cricket facility of almost 300 acres in Brampton. Mayor Susan Fennell certainly has a thorough understanding of how sports leagues and franchise teams work and what the business implications are.

Mayor Fennell stated that the City of Brampton is debt free and no tax payers’ money went into these ventures – it has been all on the pillars of private and corporate enterprise that the City of Brampton has built itself a reputation in the arena of sports facilities. The Mayor lauded Mr. Roy Singh in his continuing efforts of launching a Canadian Premier League T20 here in Canada and has promised her support in this direction. The Mayor stated “I have the land, the political will and the determination to have the best international cricket stadium to be built here in Brampton. And together with private investment led by Mr. Roy Singh we will make it a reality.” The Mayor also showed interest in visiting the best cricket stadium in the world to see how it looks so that features from the best could be incorporated into the planned stadium in Brampton. Mr. Singh and the Mayor agreed that with the growing immigrant population in the GTA, and the increasing levels of interest in international T20 cricket the time was certainly right to build a stadium of international standards here in Brampton. The Mayor said “I always have an ear to the ground and listen to the peoples’ needs – they said they wanted a facility for international kabbadi games and I gave it to them as well as the much needed state of the art hockey arena.” The time has come to give cricket fans something to write home about and maybe the coming year will see this dream become a reality.


SEP 17, 2013

CANADIAN PREMIER LEAGUE OPENS TALKS WITH CITY OF MISSISSAUGA

Mr.Roy Singh with Hon.Hazel McCallion of Mississauga and Paul Mitchum, Commissioner Community Services

Mr. Roy Singh CEO and founder of the Canadian Premier League T20 cricket initiated talks with the Hon. Mayor Hazel McCallion last week. Mr. Singh, a Toronto-based businessman and entrepreneur with Gold Exploration projects in South America ( http://www.cinroresources.com/ ) presented The Hon. Mayor his plans to build a permanent fixture for T20 cricket matches of an international level in Mississauga. Mr. Singh has requested the Mayor and her Recreation and Parks team to review and look for a suitable location in Mississauga to for the stadium which initially will seat 10,000 and can be expanded to accommodate more seats in future.

Hon. Mayor McCallion while not committing her city to build anything using municipal funds stated quite clearly that all funds to build the structure would have to be privately funded. She was interested in the prospect of attracting international attention to the City of Mississauga for the predominantly popular sport amongst the immigrant population of GTA. She stated that Mississauga is a modern city with a growing hub of arts, culture leisure and sports and is fast expanding in immigrant population. The City has recently committed a lot of funding towards developing facilities for arts culture and entertainment with new museums, art galleries and entertainment arenas. She was happy to welcome the idea of a stadium provided a suitable location could be found which would accommodate parking as well.

Mr. Roy Singh with Hon. Mayor Hazel McCallion

Mr. Roy Singh was confident he would be able to fund the project with private investors and looks forward to hearing back from the committee with details of a suitable location soon. He hopes that constructions could begin as early as possible before the year is out. Mr. Singh reiterated that “There is no international standard facility in Toronto. The current one is greatly lacking and not much has improved over the last decade”, he says, “which is why we fail to attract a lot of the teams and tournaments. The audience turn outs are low because of the current location and added to that is the general lacklustre coverage by the media.” On the upside he notes, “The time is right for a Canadian Premier League and T20 format tournaments. Cricket fans and cricket followers are beginning to accept the new shortened formats of the T20 game with just 20 overs which generally get completed in 3 to 3 1/2 hours pretty close to a baseball game”. He continued to be optimistic and said that “I have increasing support stemming from the private sector and foreign investment for funding such a popular and entertaining sport as cricket. I am confident given a suitable location for the stadium it will be a successful and viable venture for all those involved – the players as well as the investors.”

He went on to state that the level of interest would be increased by attracting the glitz and glamour of Hollywood stars as well as Bollywood actors who would have the opportunity to own part of the CPL T20 teams much like Mark Wahlberg and Gerard Butler who currently own teams in the Caribbean Premier League and Bollywood actors like Preity Zinta, Shahrukh Khan, Juhi Chawla, and Shilpa Shetty who own Indian Premier League teams.

He ended by saying that “The sport of cricket at this international level would generate stable jobs and much needed economic stimulus in whichever city the stadium is built and the entire season of matches would bring more interest in consequent years to come”


JUN 6, 2013

TOURISM TORONTO PRODUCES VERY EXCITING ECONOMIC ASSESSMENT FOR CANADIAN PREMIER LEAGUE T20 LAUNCH

Canadian Sport Tourism Alliance – Sport Tourism Economic
Assessment Model – STEAM – Ontario Model

Enter Name of Event: CPLT20
Year of Event: 2014
Scope of Event: International
City/Town of Sport Event: Toronto

Results

* The combined expenditures of visitors, event operations, and capital expenditures as a result of hosting the 2014 CPLT20 are estimated to reach $77.9 million in the Province of Ontario.

* These expenditures generate a total of $145.2 million of economic activity in the province, of which $106 million is in the city of Toronto.

* The CPLT20 2014 supports a total of 609 jobs for Toronto and an additional 155 jobs for the remainder of the province; paying a total of $35.8 million in wages and salaries for Ontario as a whole.

* The net increase in economic activity in the province as a result of the initial expenditures of the event is $80.9 million, of which $60.7 million occurrs in the City of Toronto.

* The total level of taxes supported by the CPLT20 2014 is estimated at $26 million. Of this, $11.4 million is allocated to the federal government, $9.6 million to the provincial government, and $5 million to municipal governments across the province. The level of municipal taxes supported within Toronto is estimated to be $4.1 million.

***** This report has been run through the CSTA – Sport Tourism Economic Assesment Model – STEAM – Ontario Model based on what the client has given Tourism Toronto. Tourism Toronto has worked on the report with CSTA to produce this document with the clients data. Information is only as valid as what data was given to enter into STEAM. See STEAM entry values from client at the end of this report


MAY 9, 2013


TORONTO- March 28, 2013- The Canadian Premier League (CPLT20) continues to make headway in an effort to bring the excitement and spectacle of T20 cricket to Canada and have now seen interest by Jamaican superstar Chris Gayle in joining the league.

CPLT20 chief executive Roy Singh is keen to sign the star, “Chris was the first franchise player to sign with the Caribbean Premier League and his enthusiasm for expanding the sport is what attracted me. I set up a meeting and we had a chance to speak about Canada and the CPLT20. The result was just as I had hoped. Chris Gayle is very enthusiastic and excited to play T20 cricket in Canada for the Canadian Premier League T20.”

The CPLT20 is currently working with a noted commercial realtor in its effort to seek lands for a new state-of-the-art stadium in Toronto.

About Chris Gayle
Christopher Henry “Chris” Gayle was born on September 21m 1979. He is a Jamaican cricketer playing international cricket for the West Indies. He plays domestic cricket for Jamaica, and also represents the Royal Challengers Bangalore in the Indian Premier League, the Sydney Thunder in the Big Bash League and the Barisal Burners in the Bangladesh Premier League.

He is one of only four players who have scored two triple centuries at Test level: 317 against South Africa in 2005, and 333 against Sri Lanka in 2010. He is known as a big hitter, often hitting sixes, including in 2012 the first ever off the first ball of a Test match.

About CPLT20
The CPLT20 is a Canadian corporation founded by Roy Singh, with offices in Toronto, Ontario. The brand includes the business segments of sporting events, specialized television programming, E-Commerce and an associated line of ancillary products. By attaching immediately recognizable cricket celebrities to our league we can instantly connect with a large national audience. Our face becomes our brand and our celebrity becomes our voice in the marketplace. This platform of high profile athletes places us in the A-Tier of Cricket and directly connects us to broadcast media nationwide – allowing the Canadian Premier League to become a household name in a very short period of time.

For more information or photos, please contact Roy Singh at:

Cinro Sports and Entertainment Inc.
First Canadian Place
100 King Street West, Suite 5700
Toronto, Ontario. M5X 1C7
Tel No: (416) 913-1197
Fax No: (416) 913-2991
website: www.cplt20.ca
email: roy@cplt20.ca


MAY 1, 2013

Indianapolis plans to build cricket stadium
IANS Apr 16, 2013, 06.03PM IST

HYDERABAD: The US city of Indianapolis, known for its world-class infrastructure and hosting of international sporting events, is now building a cricket stadium and plans to invite top cricket teams from across the globe.
Indianapolis Mayor Greg Ballard on Tuesday said he was planning to host the United States Amateur Cricketing Championship next year at the new stadium.
“After that we will be searching opportunities to bring major teams from around the world. Cricket is not exceptionally strong in the US right now. I need to change that. When people around the world think of cricket, I want them to think of Indianapolis ,” he told a meeting of business leaders organised here by the Confederation of Indian Industry (CII).
Hyderabad, which has a sister city pact with Indianapolis , was the first stop of the mayor and other business leaders.
Pointing out that Indianapolis already has a cricket field, Ballard said they were building another one.
“This is our commitment to international sports. We want to send signals to the world that Indianapolis is a place that you need to be looking at. We adapt to everything, we receive everybody and we are an extremely inclusive city,” said the mayor, who is leading a business delegation on a week-long visit to India .
Ballard said Indianapolis hosts the Indianapolis 500, the largest single-day sporting event in the world, in May every year. He also explained how the city was transformed with bike trails and waking access. The city currently has 75 miles of bike trails which will be extended to 200 miles by 2015 enabling people to go around the city on bicycles.
The mayor pointed out that young professionals in the US want bicycles as an alternative mode of transport.
Inviting Indian businessmen to Indianapolis , he added that the city has a very strong logistics infrastructure which allows any business in the world to flourish. He also referred to the fact that people ignore cities like Indianapolis while thinking of the US .
“There is a bias. When you think of America, you think of East Coast, New York and Hollywood but between all that there is immense talent and great economies and Indianapolis is one of those places,” said Ballard, adding that the sister city agreement with Hyderabad, signed three years ago, was a win-win situation for both the cities.
“The sister city agreement made sense to Indianapolis and also seemed to have made sense to Hyderabad ,” said the mayor, who is visiting Hyderabad for the second time in three years.
He said their visit to Hyderabad also made sense because of the Andhra Pradesh capital’s strengths in information technology, pharmaceuticals, life sciences and certain cultural aspects. Ballard had Monday called on chief minister N Kiran Kumar Reddy.
Raju Chinthala, president, Indianapolis-Hyderabad Sister Committee, stressed the need to strengthen relations between the two cities in areas like arts, culture, sports, education and business.
B Ashok Reddy, chairman, CII Andhra Pradesh, highlighted the strengths of the state in infrastructure, IT, pharma and other fields.


APR 23, 2013

CHRIS Gayle has belted the fastest ever Twenty20 century from just 30 balls during a record-breaking innings for the Bangalore Royal Challengers.

Gayle smashed 17 sixes and 13 fours against the Pune Warriors on his way to an unbeaten 175 from 66 balls – the highest individual score in the Indian Premier League.

Former Australia right-hander Andrew Symonds previously held the record for the quickest Twenty20 century when he reached three figures for Kent against Middlesex in 2004.

Gayle’s century – his fourth in the IPL – also helped the Royal Challengers to the highest Twenty20 score, posting 3-264, to beat Sri Lanka’s 6-260 against Kenya in 2007.


Roy Singh with Shiv Chanderpaul
CPLT20 Chairman and Founder Roy Singh with Shiv Chanderpaul in Trinidad for the T20 Tournament.

MAR 22, 2013

CANADIAN PREMIER LEAGUE T20 LP SIGNS BUYER AGENCY AGREEMENT WITH TOP CHOICE REALTY INC., TO LOCATE LAND FOR T20 CRICKET STADIUM CONSTRUCTION.

Toronto-March 22, 2013. Canadian Premier Cricket League T20 (www.cplt20.ca ) Chairman and CEO Roy Singh announces the signing of a Buyer Agency Agreement with Toronto Real Estate firm Top Choice Realty Inc., to locate land to build a World Class T20 Cricket Stadium. “While cricket is the main focus of our business,” Singh states, “this new stadium will be a benefit to the community and will host soccer, lacrosse, field hockey and other exciting sporting events.”

The CPLT20 intends to bring the thrill and spectacle of T20 cricket to Canada and is poised to create a state of the art stadium to satisfy, not only its goals, but the needs of the fans as well.


JAN 9, 2013

TORONTO- January 9, 2013- Cinro Sports & Entertainment Inc., a Canadian company dedicated to the production, enhancement and promotion of T20 cricket in North America today announced that they have signed a ‘letter of intent’ with world-class cricketer Shiv Chanderpaul to be their Marketing Ambassador for the CPLT20 in Canada, North America. He will also take on an ownership role. Full details will follow.

Shivnarine Chanderpaul is the former captain of the West Indies cricket team and the first Indo-Caribbean to play 100 Tests for the West Indies. Mr. Chanderpaul is currently ranked number two test batsman in the world in the ICC official rankings.

About CPLT20

The CPLT20 is a Canadian corporation founded by Roy Singh, with offices in Toronto, Ontario. The brand includes the business segments of sporting events, specialized television programming, E-Commerce and an associated line of ancillary products. By attaching immediately recognizable cricket celebrities to our league we can instantly connect with a large national audience. Our face becomes our brand and our celebrity becomes our voice in the marketplace. This platform of high profile athletes places us in the A-Tier of Cricket and directly connects us to broadcast media nationwide – allowing the Canadian Premier League to become a household name in a very short period of time.


NOV 28, 2012

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